VP of Retail Sales

Flex is looking for a VP of Retail Sales to lead and scale our retail business to $50mm+ over the next 3 to 4 years.

This role owns national retail revenue across mass, drug, and grocery. You will expand distribution, unlock new channels, deepen existing partnerships, and build a sales organization that can scale with the business.

You will personally drive high-impact revenue opportunities while coaching and developing a team of experienced sales managers. You will report directly to the cofounder and operate as a core member of the leadership team.

Base Salary Range: $225-$245k  per year, commensurate with experience and equity stock options

Responsibilities

What You’ll Be Accountable For:

• Scaling Flex’s retail revenue to $50mm+ with profitable, sustainable growth
• Expanding distribution and velocity within mass, drug, and grocery
• Opening new channels where Flex is under-penetrated (e.g., Costco, convenience, additional grocery banners)
• Owning national retailer strategy, negotiations, line reviews, and joint business planning
• Leading and developing a team both internal (sales leaders) and external (brokers)
• Partnering closely with CEO, Marketing, Finance, Supply Chain, and Product to align growth, margin, and execution
• Building a repeatable retail growth engine, not just hitting this year’s number

What You’ll Do:

• Personally lead high-stakes retail pitches, negotiations, and expansion initiatives
• Set the retail growth strategy and translate it into executable plans by channel and customer
• Coach and level up the existing sales team; hire selectively as the business scales
• Own retailer economics: pricing, trade spend, margins, promotional strategy
• Hold a high bar for accountability, forecasting discipline, and execution without turning the role into ops
• Be the voice of the retailer internally, and the voice of Flex externally

Requirements

Who You Are:

• You have scaled a retail/wholesale CPG business above $50mm and know what actually breaks at that stage
• You are a hunter by instinct, not just by resume
• You are equally comfortable closing a major account and coaching a sales manager through a tough line review
• You understand mass, drug, grocery retail dynamics deeply and are also familiar in other categories (e.g., dollar, big box, convenience)
• You can articulate a compelling reason why women’s health / femcare is the right category for you to lead
• You move fast, take ownership, and don’t hide behind process
• You want real responsibility, not a “nice” VP title

Necessary Experience:

• Senior Director or VP-level experience leading retail sales in CPG
• Direct experience selling into mass, drug, and/or grocery
• Proven success managing the world's largest retailers/accounts
• Experience managing and developing sales leaders
• Comfort operating in a founder-led, high-expectation environment
   

Why This Role Is Hard (and Worth It):

• Mission driven making a huge difference in peoples’ lives (look at our reviews)
• The business already works - your job is to make it much bigger
• Growth will come from both new doors and doing more with existing ones
• You’ll be expected to lead, not wait for perfect information
• You’ll have real influence on the future shape of the company

Our shared values

• Lead with Intention: Leaders are made not born. Leadership is a practice of intention. And through that intention is how we will ultimately succeed in realizing our mission and vision.
• Embrace Accountability: We are imperfect in our actions, results, and even sometimes our intentions. By making accountability a practice, we destigmatize failure, increase trust with others, and accelerate learning both at the individual and the team level.
• Practice a Growth Mindset: Growth comes at the edge of our comfort zone. We repeatedly place ourselves there by risking failure and embracing the challenges that failure presents us to own our growth and support others in theirs.
• Be You: We want people to show up as they are because that creates a healthier, more dynamic, and effective work environment. Just as much to do with being oneself, it’s everyone’s responsibility to create space for others to be their authentic self as well.

About Flex

The Flex Company was founded on the belief that people deserve innovative, sustainable, life-changing period products. After years of disappointment and discomfort trying dozens of products, Lauren Schulte Wang founded Flex to create body-safe, medical grade alternatives that outperform traditional period products. Flex Disc and Flex Cup generate 60% less waste and have the capacity of up to three super tampons, all while maintaining the highest level of comfort through inventive engineering and rigorous testing.

Flex is sold at over 28,000 stores across the US and is the #1 better for you period brand based on units sold. Committed to making its life-changing products accessible to as many people possible, Flex is available at Target, CVS, and Walgreens, and at flexfits.com.

Flex is an equal opportunity employer. We recruit, employ, train, compensate, and promote regardless of race, ethnicity, religion, sex, gender, age, and other protected categories. From our hiring practices to the design of our flagship products, we believe equity and diversity is critical to the ideas, talent, and processes that help us create the most positive impact for our customers and for each other. We encourage people of all backgrounds and identities to apply to be a team member here. Moreover, Flex considers for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

Flex collects personal information from candidates as part of the application and hiring process. California residents can view our CCPA Notice at Collection and Privacy Policy, which serves as our "Notice of Collection" for applicants and employees under the CPRA.

We pay competitive salaries, equity, & benefits including (but not limited to) medical, dental and vision health insurance, 401k, paid parental leave, open PTO, 401k, and a $1,000 annual learning credit.