Director of Brand Marketing

Flex is a modern period care brand in hyper-growth mode: design-driven, culture-forward, and revolutionizing the way menstruators experience periods. Our creative team is at the heart of everything we do, and we’re looking for someone who’s passionate about great design, excited to be part of a growing team, and eager to support the growth of our creative work across multiple touchpoints.

We’re looking for a strategic and hands-on brand marketing leader to drive Flex's next phase of growth. The Director of Brand Marketing will own the development and execution of integrated marketing strategies that deepen consumer relevance, drive brand awareness, and  scale our presence in key B2B communities.. Reporting  to the SVP of Marketing, you’ll partner closely with Product, Sales, Operations, and Finance to bring new products to market and build Flex into a household name.

Salary range: $145-160k per year, commensurate with experience and equity stock options

Responsibilities

Lead Integrated Marketing Strategy & Execution

• Develop annual brand plans and 360° campaigns across paid, owned, earned, and shared channels
• Build integrated briefs to align internal teams and agency partners around creative direction and objectives
• Oversee execution across media, content, PR, and social, ensuring consistency and quality
• Drive in-store velocity with retail marketing activations and track performance across key retailers

Scale Strategic Partnerships & Community Engagement

• Identify and manage partnerships with mission-aligned brands, influencers, and organizations
• Integrate partnerships into omnichannel marketing plans to drive brand equity and business results
• Develop systems to evaluate partnership ROI and scalability
• Build community programs that deepen affinity and expand reach both online and on the ground
   

Develop & Execute B2B Marketing Initiatives

• Create marketing plans to engage healthcare providers and drive education, trial, and recommendations
• Lead strategy and execution for medical conferences, events, and in-office programs
• Craft messaging and tools tailored for OBGYNs, nurse practitioners, and clinics
• Ensure all initiatives align with regulatory and product standards
   

Drive Grassroots & Experiential Marketing

• Design field marketing activations, pop-ups, and guerrilla campaigns in priority markets
• Collaborate with partners or field teams to amplify local presence and engagement
• Use cultural insights to create relevant consumer touchpoints and measure impact
   

Translate Insights into Breakthrough Creative

• Partner with research teams to mine data for key motivators, barriers, and tension points
• Apply insights to shape positioning, messaging, and creative strategy
• Test and validate concepts through iterative learning loops
   

Commercialize New Products

• Serve as brand lead throughout the Stage Gate process, from ideation to launch
• Align stakeholders on go-to-market plans, timelines, and budgets
• Develop launch strategies, packaging input, and demand creation plans to ensure readiness
   

Own Marketing Budget & Performance

• Lead annual and quarterly marketing budget planning, forecasting, and optimization
• Collaborate with Finance to align spend with priorities and identify efficiencies
• Build business cases for high-impact investments
   

Elevate Brand Storytelling & Relevance

• Champion brand positioning and narrative development across all channels
• Guide the evolution of voice, identity, and category leadership
• Advocate for consistent, mission-driven storytelling to fuel advocacy and earned media
   

Inspire, Mentor, and Develop Talent

• Manage and coach the Associate Brand Manager, providing clear feedback and growth plans
• Foster a collaborative, high-performing culture rooted in curiosity, excellence, and accountability
• Model cross-functional leadership and set clear expectations for success
   

Requirements

• 8 - 12 years of experience in brand marketing, ideally spanning consumer and B2B channels
• Proven track record of developing integrated campaigns that drive awareness and business growth
• Experience engaging healthcare professionals (OBGYNs, NPs) through B2B initiatives
• Background in grassroots, experiential, and partnership marketing
• Expertise launching new products and leading cross-functional collaboration
• Strong financial acumen and budget ownership experience
• Exceptional leadership, communication, and strategic thinking skills
• Passion for menstrual health and building brands with cultural impact

30-60-90

In Your First 30 Days, You Will:

• Get up to speed on Flex’s brand, team, and business priorities
• Build relationships with cross-functional partners and stakeholders
• Review current campaigns, partnerships, and budgets
• Align with your direct report on goals and expectations
• Identify quick wins and areas of immediate focus

By 60 Days, You Will:

• Lead planning for upcoming campaigns and priority brand moments
• Begin optimizing partnerships and B2B programs
• Shape updated messaging and creative briefs
• Align teams on near-term priorities and establish performance tracking rhythms

By 90 Days, You Will:

• Launch or relaunch a key brand or B2B initiative
• Present a refreshed brand and marketing roadmap
• Drive early wins in awareness, engagement, or in-store velocity
• Be seen as a strategic leader and voice shaping Flex’s next chapter

Our shared values

• Lead with Intention: Leaders are made not born. Leadership is a practice of intention. And through that intention is how we will ultimately succeed in realizing our mission and vision.
• Embrace Accountability: We are imperfect in our actions, results, and even sometimes our intentions. By making accountability a practice, we destigmatize failure, increase trust with others, and accelerate learning both at the individual and the team level.
• Practice a Growth Mindset: Growth comes at the edge of our comfort zone. We repeatedly place ourselves there by risking failure and embracing the challenges that failure presents us to own our growth and support others in theirs.
• Be You: We want people to show up as they are because that creates a healthier, more dynamic, and effective work environment. Just as much to do with being oneself, it’s everyone’s responsibility to create space for others to be their authentic self as well.

About Flex

The Flex Company was founded on the belief that people deserve innovative, sustainable, life-changing period products. After years of disappointment and discomfort trying dozens of products, Lauren Schulte Wang founded Flex to create body-safe, medical grade alternatives that outperform traditional period products. Flex Disc and Flex Cup generate 60% less waste and have the capacity of up to three super tampons, all while maintaining the highest level of comfort through inventive engineering and rigorous testing.

Flex is sold at over 28,000 stores across the US and is the #1 better for you period brand based on units sold. Committed to making its life-changing products accessible to as many people possible, Flex is available at Target, CVS, and Walgreens, and at flexfits.com.

Flex is an equal opportunity employer. We recruit, employ, train, compensate, and promote regardless of race, ethnicity, religion, sex, gender, age, and other protected categories. From our hiring practices to the design of our flagship products, we believe equity and diversity is critical to the ideas, talent, and processes that help us create the most positive impact for our customers and for each other. We encourage people of all backgrounds and identities to apply to be a team member here. Moreover, Flex considers for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

Flex collects personal information from candidates as part of the application and hiring process. California residents can view our CCPA Notice at Collection and Privacy Policy, which serves as our "Notice of Collection" for applicants and employees under the CPRA.

We pay competitive salaries, equity, & benefits including (but not limited to) medical, dental and vision health insurance, 401k, paid parental leave, open PTO, 401k, and a $1,000 annual learning credit.