Flex is seeking a Senior Growth Marketing Manager to help scale the engine that drives our next stage of growth. As a design-forward brand transforming the modern period care category, Flex is expanding rapidly across ecommerce and retail channels. 

The ideal candidate is a hands-on operator who uses modern tools, including AI, to move faster, test more ideas, and uncover insights that translate directly into revenue growth.

This role will oversee the performance of paid acquisition for digital marketing channels, driving revenue growth across Amazon, retailer.com and flexfits.com (DTC). You’ll also  oversee  a small pod of channel specialists across paid social, retail media, and marketplace advertising. You’ll bring structure and clarity to our growth strategy, translating performance insights into smarter investment decisions and scalable acquisition strategies.

Flex leadership actively embraces modern AI tools to improve decision-making and operational velocity, and we’re looking for marketers who are equally excited to incorporate these tools into their day-to-day workflows.

Flex offers a dynamic, fast-moving environment where ambitious operators can have an outsized impact. If you’re energized by experimentation, performance marketing, and the opportunity to shape the growth strategy of a category-defining brand, this role is an opportunity to help build the future of Flex.

This role is remote-flexible; candidates based near our Venice, CA headquarters are a plus.

Salary range: $130,000 - $150,000 per year, commensurate with experience and equity stock options

Responsibilities

Drive Ecommerce Revenue Growth via Paid Media Strategy & Performance

• Own total paid digital marketing channel performance across
• Drive growth on Amazon, retailer.com and flexfits.com (DTC) 
• Drive revenue growth while improving blended MER (Marketing Efficiency Ratio) and contribution after marketing
• Reduce CAC while scaling investment responsibly
• Set quarterly growth roadmaps and testing priorities aligned to revenue targets
• Allocate and reallocate budgets across channels based on performance, incrementality, and margin impact
• Define and continuously refine Flex’s target blended MER and efficiency benchmarks

Digital Marketing Channel Oversight & Performance Accountability

• Oversee performance across:
  • Paid Social (Meta, TikTok, Snap)
  • Retail Media (Criteo, Walmart Connect, Roundel, The Trade Desk, etc.)
  • Marketplace Media
  • Paid Search and Programmatic (as applicable)
• Encourage rapid testing of creative visuals and hooks, messaging angles, and campaign structures to improve paid media learning velocity
• Lead weekly performance reviews with channel owners
• Ensure clear KPI ownership, disciplined optimization, and consistent testing cadence
• Drive accountability across internal specialists, agencies, and external partners

Reporting & Analytics

• Build and maintain unified cross-channel digital marketing performance reporting
• Use AI-assisted analysis to accelerate insight generation and shorten the time between performance data and optimization decisions
• Deliver monthly executive-ready summaries including blended ROAS, MER, CAC trends, retail vs ecommerce efficiency, and budget pacing
• Develop a clear margin-based performance view rooted in contribution economics
• Improve forecasting accuracy and visibility into spend efficiency
• Ensure performance insights are clearly documented and translated into action

AI-Enabled Growth Execution

• Leverage modern tools, including AI, to accelerate performance analysis, experimentation, and marketing decision-making
• Use AI-assisted workflows to quickly synthesize campaign data, identify performance drivers, and surface optimization opportunities
• Increase testing velocity across paid media through AI-assisted ideation of hooks, messaging angles, targeting hypotheses, and landing page variations
• Use AI to accelerate recurring marketing workflows such as performance reporting, competitive research, and campaign analysis
• Demonstrate practical applications of AI that improve team efficiency and insight generation, helping elevate how the broader marketing team operates
• Prioritize tools and workflows that drive revenue impact rather than introducing unnecessary tooling or infrastructure

Cross-Functional Partnership

• Partner closely with the Director of Ecommerce to align paid growth with merchandising, inventory, and revenue objectives
• Proactively communicate risks, opportunities, and performance shifts
• Serve as the connective tissue across channel specialists and revenue stakeholders

Requirements

• 5+ years of experience in ecommerce, growth marketing or performance marketing
• Experience managing and allocating 7-figure multi-channel paid media budgets with a focus on profitability and incrementality
• Demonstrated ability to use AI to accelerate performance analysis, testing velocity, or marketing decision-making
• Deep understanding of MER, CAC, ROAS, contribution margin, and performance forecasting
• Experience overseeing retail media networks such as Criteo, Walmart Connect, Roundel, or similar platforms
• Experience managing agencies or channel specialist pods
• Experience leveraging paid media to grow revenue for omnichannel consumer products businesses (Amazon, retailer.com and DTC)
• Strong analytical, financial, and operational discipline
• Demonstrated, high degree of accountability for revenue outcomes (not just campaign execution)
• Clear communicator who can synthesize complex performance data into actionable insights

30-60-90

In Your First 30 Days, You Will:

• Audit current paid performance across all channels
• Align on revenue targets, contribution goals, and MER benchmarks
• Build relationships with channel specialists and external partners
• Identify immediate optimization opportunities and quick wins
• Begin incorporating AI-assisted workflows to accelerate performance analysis and campaign insight generation

By 60 Days, You Will:

• Implement a unified cross-channel reporting framework
• Establish consistent ad performance review rhythms
• Launch initial testing roadmap aligned to growth targets
• Begin reallocating budget based on performance and margin insights
• Introduce AI-assisted workflows to accelerate recurring marketing tasks such as performance summaries, competitive research, and campaign analysis

By 90 Days, You Will :

• Begin to demonstrate measurable improvement in blended efficiency metrics
• Present a refined growth roadmap and MER framework
• Increase experimentation velocity across paid channels
• Be viewed as the central performance owner of Flex’s paid digital media growth engine and a leader in leveraging modern tools to improve marketing insight and execution

Our shared values

• Lead with Intention: Leaders are made not born. Leadership is a practice of intention. And through that intention is how we will ultimately succeed in realizing our mission and vision.
• Embrace Accountability: We are imperfect in our actions, results, and even sometimes our intentions. By making accountability a practice, we destigmatize failure, increase trust with others, and accelerate learning both at the individual and the team level.
• Practice a Growth Mindset: Growth comes at the edge of our comfort zone. We repeatedly place ourselves there by risking failure and embracing the challenges that failure presents us to own our growth and support others in theirs.
• Be You: We want people to show up as they are because that creates a healthier, more dynamic, and effective work environment. Just as much to do with being oneself, it’s everyone’s responsibility to create space for others to be their authentic self as well.

About The Flex Company

The Flex Company was founded by Lauren Wang after years of experiencing recurring infections linked to traditional tampon products. When she began researching menstrual care, she discovered the category had seen almost no meaningful innovation in nearly a century. Convinced women deserved better, Lauren founded Flex to redesign period care from the ground up.

Flex created the menstrual disc category in 2016 and has since sold more than 150 million discs, becoming the #1 selling modern period care brand in the U.S. Today, Flex’s award-winning products are available in more than 30,000 retail stores, including Walmart, Target and CVS. Based in Venice, California, Flex designs its disc and cup products in-house and manufactures in the U.S. and Canada.

Flex is an equal opportunity employer. We recruit, employ, train, compensate, and promote regardless of race, ethnicity, religion, sex, gender, age, and other protected categories. From our hiring practices to the design of our flagship products, we believe equity and diversity is critical to the ideas, talent, and processes that help us create the most positive impact for our customers and for each other. We encourage people of all backgrounds and identities to apply to be a team member here. Moreover, Flex considers for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

Flex collects personal information from candidates as part of the application and hiring process. California residents can view our CCPA Notice at Collection and Privacy Policy, which serves as our "Notice of Collection" for applicants and employees under the CPRA.

We pay competitive salaries, equity, & benefits including (but not limited to) medical, dental and vision health insurance, 401k, paid parental leave, open PTO, 401k, and a $1,000 annual learning credit.